Media Mapping Survey by Top PR Agencies in India for Q1-FY21-22
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Ongoing, First published Jul 13, 2021
This survey report provides information obtained through media analysis, regarding the news trends across major publications in the country. This survey report will pay particular attention to the news trends in the first quarter of FY2021-22 when the country was reeling under heavy pandemics. These observations do have limitations that will be noted and are based on a total number of stories categorised by different sectors. Not only India, but the entire world is experiencing a devastating wave of COVID-19. The spread of COVID-19 in India was initially characterized by fewer cases and lower case fatality rates compared with numbers in many developed countries, primarily due to a stringent lockdown and a demographic dividend. However, economic constraints forced a staggered lockdown exit strategy, resulting in a spike in COVID-19 cases. This factor, coupled with low spending on health as a percentage of gross domestic product (GDP), created mayhem because of inadequate numbers of hospital beds and ventilators and a lack of medical personnel, especially in the public health sector. Nevertheless, technological advances, supported by a strong research base, helped contain the damage resulting from the pandemic. In the first ten days of May, India's reported count of COVID-19 deaths was nearly 40,000, roughly accounting for a third of deaths worldwide during this period. The media ecosystem continues to be challenging this year - and that was before the pandemic. To inform the citizens during these uncertain times, newsrooms and media houses across the country have made pandemic coverage a priority. While there is an abundance of news to be reported on the global pandemic, the esteemed media houses of the country pointed out several other news trends to keep people educated and aware. For more info you may visit: https://www.iccpl.in
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