Francois Fournier, is a leading independent consultant and marketing guru. Driven his own self passions, he rose to the ranks from faded glory athletic life to being his own boss. His obsession to success causes a cycle of infliction to his own personal life, and work life, and his past practices are catching up on him. Alone. Ageing. Mid-fifties. Economic Downturn. Francois Fournier, has much to learn but will his ego allow him to learn? Meanwhile, his partners are leaving much as his partner. His millennial loyal subordinate, though fed up with him boss' bullshit, stayed because he needed the money until he gets funding for his start-up. But mystery is brewing in the cafe, what does Joe and his mates plan for Francois?