Tips for freelancing
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Ongoing, First published Jul 27, 2021
tip to achieve freelance success
With the growing number of independent professionals interested in building their client lists, we've compiled a list of seven tips. These ideas will help freelancers with all levels of experience to build their careers and carve out a niche where they can thrive.
1. Define your expertise and what you want to offer
When clients seek a professional to hire, they want a freelancer who has experience working in their specific industry. Although any freelance writer might be able to write about plumbing, for example, one who has written extensively on the topic will have the background needed to produce a higher-quality piece, and thus, someone businesses want to hire for their marketing campaigns.
Consider the type of freelance business you want to run. Know where you have completed work in the past. Consider the experiences and expertise you have and how that can help shape and mold your freelance career. Background knowledge or expertise in particular subjects, experience working with clients or companies in particular industries, or even certifications can make you an appealing professional.
If there are specific areas where you'd like to work, but you don't have any formal experience or training, looking for certifications or learning experiences to add to your resume can also be beneficial.
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