PR Report on Media Analysis by Top Pr Agencies in India - ICCPL

This report provides information obtained through media analysis, regarding the news trends across 8 major publications in the country. This report will pay particular attention to the news trends since March 15th to April 30th 2021, when the country was reeling under heavy pandemic. These observations do have limitations which will be noted and are based on total numbers of stories categorised by different sectors. India is experiencing a devastating wave Of COVID-19. The spread of COVID-19 in India was initially characterized by fewer cases and lower case fatality rates compared with numbers in many developed countries, primarily due to a stringent lockdown and a demographic dividend. However, economic constraints forced a staggered lockdown exit strategy, resulting in a spike in COVID-19 cases. This factor, coupled with low spending on health as a percentage of gross domestic product (GDP), created mayhem because of inadequate numbers of hospital beds and ventilators and a lack of medical personnel, especially in the public health sector. Nevertheless, technological advances, supported by a strong research base, helped contain the damage resulting from the pandemic. In the second wave of COVID-19, India has lost 269 doctors so far while another 748 had died in the first wave itself. The second wave of the pandemic in the country has led to a short-term setback mostly affecting the blue-collar jobs and the gig or temporary workers especially in the retail, hospitality, and aviation and construction industry. For more info you may visit: https://www.iccpl.in/services.php