Online Reputation Management involves creating a positive digital presence that speaks for all the quality work that an organization or individual has done over their lifetime. Online Reputation is as difficult to maintain as an offline one. The reasons remain the same: Competitors and negative feedback! You need to remove negative content from Google search results in order to safeguard your Online Reputation. It takes a lot of time to create an image that is spotless and one review can spoil it forever! It doesn't matter if that review is true or false. The people interested in your brand are bound to believe it.