3 steps to get ready for BIMI

Last week, Google announced that it would be starting a pilot of BIMI (Brand Indicators for Message Identification) as part of 11 new security features for G Suite. While Google is in its pilot phase of supporting BIMI, Verizon Media (Yahoo Mail) already supports it, so needless to say it is a growing initiative that most email receivers will widely support. It will enable brands to send their logos along with email messages to billions upon billions of people worldwide. As a result, it will increase brand trust and consumer engagement.