Acura was created around the same time as Infiniti and Lexus the premium brands by Japanese rivals Nissan and Toyota respectively. Voluntary export restraints by the Japanese government helped increase profits for Japanese automakers by exporting more expensive cars to the U.S Honda was successful in opening 60 new dealerships in North America by 1986, to support its Acura automobile division following a decade of research. Introduced under the slogan, "Acura. Precision Crafted Automobiles."