In the year 2023, the United States faces starvation as a mysterious disease wipes out most forms of livestock on the planet. To combat this threat, the American government has ordered the creation of alternative sources of meat. After a streak of bad investments, a western rancher named Shaun has peddled his life savings into opening a farm. His first two animals being a pair of Sisters from the Southern states of Jalisco and Michoacan. Now with a young duo of cows under his belt, Shaun has one year to fatten his heifers up in preparation for the infamous Cow Cons. Contests that judge cattle based on appearance, temperament, and worth, with the winning livestock of these cons receiving thousands in endorsements and cash, while the losing animals are roasted for the crowd. Gritting his teeth, Shaun saddles up for one wild ride raising cows in The Farm!