The internet is a new form of communication. Like every other kind of
communication, it takes time for humans to learn to optimize it. Romeo and
Juliet were written millennia after the first Greek tragedies emerged. The most
distinguished film makers emerged many decades after the medium of film was
created. With that said, social media is in its infancy. Our mastery of online
communication will be incremental and evolutionary, with lots of mistakes. But
as we become more and more proficient at appealing to and understanding others
over the internet, it will become more powerful than any form of communication
that has ever existed