The internet is a new form of communication. Like every other kind of communication, it takes time for humans to learn to optimize it. Romeo and Juliet were written millennia after the first Greek tragedies emerged. The most distinguished film makers emerged many decades after the medium of film was created. With that said, social media is in its infancy. Our mastery of online communication will be incremental and evolutionary, with lots of mistakes. But as we become more and more proficient at appealing to and understanding others over the internet, it will become more powerful than any form of communication that has ever existed