Growth of online grocery shopping in India

Taking the Indian market into consideration, the buyers have a traditional way of purchasing groceries by getting them from neighborhood stores. In this digital era, with the interpretation of the internet, shopping for groceries online is increasing at a rapid pace. Already big names like Amazon, and Flipkart had covered almost every nook and corner of the market with their E-commerce service. So people are used to getting any product from the comfort of their home. And this has made a good impact in the online grocery market. Also, with some leading brands getting their heads-up in the online grocery shopping sector, their branding and promotions influence these people with the traditional mindset of grocery shopping.

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