To say I started The Paw Co because of the love I've had for dogs since an early age, growing up on my grandparents' farm in South Africa, would only be partly the truth. And certainly, my years attending fashion weeks around the globe deepened my appreciation for fashion, design and textiles, but it's only a contributing factor. The real catalyst for starting The Paw Co is this little fella... Jasper, my Toy Cavoodle. He soon had me searching on the Internet, just like you are, for a place where pet lovers could buy modern, stylish, accessories and fashion for their fur babies. I didn't find much I liked. My nine year old son, Riley agreed. So together, we began making things for Jasper ourselves. Pretty soon, it occurred to me that maybe I could share the joy I was feeling designing for Jaspar with other pet lovers. And not only that, but maybe it could grow into something that would promote the well-being and safety of all dogs, everywhere. That became my mission - and The Paw Co became my way to achieve it. Today I'm proud to say we have stayed true to that mission, through our commitment to responding to our customers' needs, the premium service standards we maintain, and our responsible sourcing of materials and supply partners. We operate according to our own high standards, providing a safe and equitable workplace, where performance is rewarded and our people feel valued. And part of our profits are donated to animal charities and to support things like 'no-kill' shelters for stray dogs.