Demand forecasting uses historical data to predict what future demand is going to be. It's common to see empty shelves and then have to wait for the items we want. Demand forecasting and planning is the way for your company to avoid having situations like that. Read this article to learn more.
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Demand planning is a complex process that involves and affects multiple elements of the supply chain. Companies that sell products or services to consumers face demand. The term 'demand' is fairly self-explanatory. It represents what consumers want. The thing about demand is, in a way it's like a shape shifter. It changes depending on the time of year, economy, consumer profile, location, competition, along with other factors. Understanding demand is fundamental to the success of a company.