The story is about Katsuki and Izuku, who are co-workers at a struggling TV production company. They are tasked with producing a romantic comedy series together, and as they work on the project, they find themselves growing closer. They start going out on "research dates" and eventually fall in love. However, they face obstacles such as creative differences, jealous co-workers, and an accidental love confession on live TV. Through it all, they keep their sense of humor and their love for each other intact. The story ends with the successful airing of their romantic comedy series.