SEO Experts about future of SEO

The power of SEO is no secret when it comes to marketing your business. The benefit of attracting potential customers directly to your site is increased revenue for your business, regardless of your industry.
A few big names about the future of SEO
Rand Fishkin, co-founder of Moz, founder of Spark Toro and author of Lost & Founder, was one of the heroes of SEO and discussed the erratic behavior of Google in recent years. According to Rand, Google has moved away from directing search to other websites to answer their problems and to self-hosted answers and solutions.
In the coming years, visual content will have an increasing impact on SEO, said Sam Mallikarjunan, head of growth at HubSpot Labs. Search engines are perfect for finding out what a video, audio clip, or image really is. For example, Google does more than promote YouTube content in search results - they also learn how to analyze what visual content actually is. It has implications for graphic content producers. Also, visual artists need to start thinking about SEO when producing visual content, such as images and videos, just as content writers have had to learn how to optimize titles and keywords.
As a result, Brian Dean believes that signals of user experience are becoming increasingly critical in the future. If you take the time to think about it this way and a Google employee recently said it nicely, the links are heuristic. Links work like a heuristic or a shortcut, and when Google has a million or a billion pages in the index and tries to figure out which ones are the best, they use links to help them. Probably the best content for a page is the one that has the most high quality links pointing to it.