Graphic Design Branding

Branding and identity are all around us on websites and product packaging on different types of advertising, even on personal items like documents and business cards. More: https://stanbranding.com/blog/the-role-of-graphic-design-branding-in-your-marketing-strategy/

Simply put, branding is what other people think about you, your company, your product or your service. Visual identity is what that brand looks like from your logo to your color choices and so much more. Strong visuals can be very persuasive. Think of your own experiences as a consumer. Have you ever chosen a product simply because you liked the way it looked? Understanding visual identity can help you make more thoughtful design decisions regardless of your role, medium or skill level. Visual identity is kind of like a preview of your brand. Each part of your design is a clue that tells the viewer what they can expect.