What is Marketing Transformation?

Marketing Transformation is defined as a strategic, structural, and systemic change that includes re-envisioning the marketing operating model, restructuring the marketing organization, re-engineering core marketing processes, enabling new marketing capabilities, and, in many cases, re-platforming marketing software systems. In simple words, marketing transformation is the process of reinventing an out-of-date marketing department within an organization.

Marketing functions are no longer the domain of starry-eyed creative types conjuring up advertising enchantment (of course, artistic talent is still essential and integral to marketing success.) The modern marketing function, especially in this digital age, is as much a strategic, analytical, operational, and real-time endeavor as it is a creative one.