There's no denying COVID-19 forever changed the hospitality industry. Across the globe, restaurants, hotels, and event venues found themselves felled by the wildfire-like spread of the pandemic. In the United Kingdom alone, nearly one tenth of all restaurants closed their doors for good between 2020 and 2022, with many citing pandemic-related troubles as the cause. But where many hospitality entrepreneurs and businesses buckled under the weight of the pandemic, Ryan Bishti and his company, Cream Group, managed to tackle COVID-19 with grace. As it turns out, Bishti unwittingly pandemic-proofed his business long before the first case of COVID.