The growth, success and survival of any business depends on the kind of sales that the venture enjoys. Irrespective of whether your venture sells products or services, it is important that the sale is continuous and consistent. When you have more people vouching for your wares, you can be sure about remaining in the race along with the others players in your industry, which is why experts like Edward J. Herzstock recommend opting for the identification of driving forces that can make your business sales move towards an upward swing.