When you are running a business or are responsible for the successful growth of a venture, one of the most important things that you need to do for your venture is to have the best marketing strategies in place. Experts like Edward J. Herzstock are of the opinion that the way in which you treat your marketing plan is what makes or breaks your business. A great deal of other actions gets influenced by the way in which you work on the marketing aspect of your business. It is because of this reason that you need to make sure that you put in a lot of thought in how you will market your products or services.