When you are in the arena of business, you have to keep a close watch on how your venture is being developed and how you are achieving success. However, you also need to make sure that you are able to keep a watch on what your competitors are doing and how they are faring. When you keep an eye on your competitors, you can be sure about finding out how your venture stands in comparison with the others in the same industry. Experts like Edward J. Herzstock are of the opinion that when you choose to get your competition analysis and benchmarking done, you can make a real difference to your venture, in a much more practical manner.