Owning a Luxury Apartments in Bhubaneswar: Dream or Reality

Covid-19 was a silver lining for luxury real estate. Investors as well as home buyers focused their attention to invest on buying a home or level-up their lifestyle. Luxury housing suddenly saw a spike as it received massive interest from across major demographics.

However, the market of luxury housing was not the same pre-pandemic. In the past few years, it has witnessed ups & downs. The year 2019 was in fact not a great year for residential real estate. The demand for luxury flats in Bhubaneswar also witnessed a spike post-pandemic.

Let's rewind to look at the reality of the luxury housing market in 2010. Luxury was only meant for the ultra-rich, HNIs or NRIs. Moreover, NRIs focused on investment and vouched for properties which assured good ROI. Back then, global exposure was just gaining its pace and the Indian consumer was yet to evolve. Luxury was judged solely on location and pin code. To put it straight, it was about overpaying for a property based on where it was situated.

However, the definition of luxury was changing. As awareness grew among consumers, they wanted luxury as well as value. Value proposition has emerged as the key focal point for the premium home buyer.

Assotech, has launched an ultra-luxury high-rise apartment after the success of Assotech Pride in Bhubaneswar's Odisha.

Assotech Pride Luxury - Kronos & Atlas, consist of larger than life 3.5 and 4.5BHK limited edition residences. The most eye-catching USP of these apartments are the 57 ft. long and 9 ft. wide long sky-deck, that's almost the size of a 2BHK.

These thoughtfully planned lavish spaces are curated for the people who wish to buy ultra-luxury apartments in Bhubaneswar.

Assotech identified this demand in Odisha's capital, Bhubaneswar, Assotech Pride luxury has gained humongous response since its launch in January 9th 2022. It can be clearly stated, Odisha has embraced luxury living.