Marketing management

Management is the process of getting things done in an organised and efficient manner. Marketing management aims at efficient operation of marketing activities.

Marketing management smoothen the process of exchange of ownership of goods and services from seller to the buyer. Marketing management, like all other areas of management comprises of the function of planning, organising, directing coordinating and controlling.

Learn about:- 1. Definition of Marketing Management 2. Marketing Concept 3. Features 4. Importance 5. Functions 6. Process 7. Scope 8. Marketing Mix 9. Marketing Decision Making 10. Orientation 11. Issues.

What is Marketing Management: Introduction, Definition, Concept, Importance, Functions and Process

Content:

1. Introduction to Marketing Management
2. Definition of Marketing Management
3. Marketing Concept
4. Features of Marketing Management
5. Importance of Marketing Management
6. Functions of Marketing Management
7. Process of Marketing Management
8. Scope of Marketing Management
9. Marketing Mix
10. Marketing Decision Making
11. Marketing Management Orientation
12. Issues of Marketing Management

What is Marketing Management - Introduction

In considering how the individual selling unit in the marketing system operates, we will investigate the question- What is market­ing management? Some readers will be students who intend to be in marketing management, others already are marketing manag­ers, and still others may be in related activities that bear on mar­keting management in either a managerial or a regulative capacity.