WHY REVIEWS ARE IMPORTANT FOR ECOMMERCE

WHY REVIEWS ARE IMPORTANT FOR ECOMMERCE by www.nixwebdesign.com
Online retailers have many details to consider when merchandising their eCommerce site. With so much to think about product reviews and ratings can sometimes be overlooked.
Increase Conversions
increase in product conversion when customer reviews are displayed
74% 18%
increase in sales when customer reviews are displayed
10-20%
increase in click-through rates when star rating are displayed

The Importance
Ratings and Reviews are the second most important feature in an site, after Search
18%
increase in customer loyalty
21%
higher purchase satisfaction
Having both bad and good reviews is the perfect balance that
users are more inclined to trust
Affect On Customers
97%
of online consumers believe on reviews
78%
believes that reviews are most credible form of advertising
70%
of online consumers read reveiws before purchasing
78%
of online consumers says that reading reviews made them more complacent with their purchase are more likely to make a purchase from a site which has user reviews
63%
Bad Reviews
67%
increase in conversions by having bad reviews
30%
30% suspect
suspect censorship or faked reviews when they don't see any negative opinions