Just Friends

I've waited 7 years. 7 years to get someone to notice me. But they always choose someone else.
I don't know what it is. If its my personality or if its how I look, or if all the guys I fall for are jerks.
Then more and more guys come into my life that I may care for more than even myself may think, I don't have any idea how to deal when every one of them just wants to be friends.
But I know in my heart if I try hard enough I should be able to pass the friend zone.
I should...
So why can't I?