Swiggy joins quick grocery delivery race with InstaMart
HemanthKSH
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HemanthKSH
Ongoing, First published Jul 22, 2022
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BENGALURU: Swiggy is preparing to launch a chain of virtual convenience stores to deliver grocery and household items within 45 minutes, sources told ET, a development that the food app delivery later confirmed.

The launch of InstaMart comes at a time when the Covid-19 pandemic has hastened consumer preference for doorstep deliveries, especially in metros, and as deep-pocketed entrants, including Flipkart Quick, as well as existing players Amazon, BigBasket and Dunzo have heightened focus on this category.

The move has also come amid the entry of Reliance JioMart, which has expanded into 200 cities, a foray that is expected to give stiff competition to established players.

Swiggy plans to offer about 2,500 items from its partner 'dark stores', the sources who are aware of its plans said. These dark stores do not have walk-in locations and exist only on its app.

Swiggy's pilot will begin from Gurugram and will run in Bengaluru subsequently, the people told ET.

Swiggy already operates 'Swiggy Stores' which lists products from nearby local stores. Even as that will continue, InstaMart is expected will give it tighter control over the delivery experience and product selection.
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