Customer success (CS) is a relatively new term in the marketing lexicon. What does it mean? And why should you care? CS is a team within an organization tasked with ensuring customer satisfaction. The goal of CS is to ensure customers get the service they want from their company, whether through phone support or email. Learn more: https://blog.hirenest.com/what-is-customer-success-and-why-should-you-care/
As companies become more reliant on the Internet, CS has emerged as a critical part of the overall strategy. In addition to providing excellent customer service, CS teams also play a key role in improving retention rates and increasing sales. A recent study found that people who were able to identify what CS was and its importance to their business had higher levels of engagement than those who did not know what CS was. This suggests that if you don't understand what CS means, you may miss out on important opportunities to improve your business.
If you're looking at hiring someone to help you run your social media presence, then you'll probably want to hire someone who's experienced. It's unlikely that you'd find a social media manager who's just starting out, but you might find one who's worked in PR or advertising before. You can find out more in our article: https://blog.hirenest.com/what-is-customer-success-and-why-should-you-care/
What Is Customer Success?
Customer success managers work across all departments within a company, including marketing, sales, product management, customer service, engineering, operations, finance, legal, HR, etc. They help customers achieve their goals by providing them with training, coaching, tools, and resources.
Customer success is all about helping customers achieve their goals. It's not just about getting them to sign up for our services; it's about making sure they stay engaged with us so we can help them reach their goals.
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