Lingerie How often do women buy sleepwear?
  • Reads 2
  • Votes 0
  • Parts 1
  • Time <5 mins
  • Reads 2
  • Votes 0
  • Parts 1
  • Time <5 mins
Ongoing, First published Aug 05, 2022
A recent study shows that most women only buy new sleepwear once every six to eight months on average. This means that there are a lot of opportunities for lingerie brands to capture more market share by making it easier for women to shop for and buy new sleepwear.
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