Sustainable Fashion - The New Frontier

Amid the era of fast fashion, consumers, especially the youth, have developed a new and growing awareness. They are willing to pay a higher price for greener, ethical, and long-lasting garments extending support to counter the exponential climatic and social impact of the fashion industry. The textile industry is responsible for 10% of the global greenhouse emissions . In a society that is always following the latest trends, garments are produced on a cost-cutting scale economies model, as well with materials that are harmful to the environment and to our health, also exploiting underpaid labor. The social and environmental consequences of the choices of the modern consumer are no longer unknown.