How to Apply AIDA to Digital Marketing
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Ongoing, First published Aug 16, 2022
Explaining the AIDA Model:
AIDA is an acronym for the four stages that a buyer experiences while deciding whether or not to buy a product/service. These four stages are:

Attention: a product or service grabs the buyer's attention.

Interest: the product or service piques the buyer's interest, prompting them to learn more about the offering.

Desire: The desire to buy the product or service (instead of a competing product or service).

Action: The buyer acts on their desire, and purchases the product or service.

In this blog, Aron Govil will discuss how the AIDA model can be applied to digital marketing campaigns and activities.
Read more on https://arongovil.us/how-to-apply-aida-to-digital-marketing-by-aron-govil/
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