Data Driven Organizations

Fuelling Business Growth through Data
The value of data in decision making is known to every business owner and managers. Decisions fuelled by data insights have higher rates of success. And yet, SME business owners rarely extract the complete value from business data.

The most common reason for this under utilization of data is always the existence of the right quantity and quality of data. As a business coach, whenever I ask about the data that supports a decision, I witness huge gaps in collecting, analysing and then application of this data. So, let us break down the entire data cycle for a business.