Effective Management of Functional Relationships between Organizations and External Client Partners Given the fact that the business landscape is highly competitive, organizations are striving to differentiate service offerings in a more effective manner. The mind-boggling rate at which technological revolution is taking place, it is no surprise that enterprises are constantly under pressure to revamp existing product or service offerings, compelling them to provide highly effective and reliable post-sales services. Moreover, as new markets emerge, the need to establish strong client relationships also becomes important. To stay ahead of the competition, PRM companies are reaching out to sales partners in order to facilitate faster growth. To improve loyalty and outreach, channel managers are announcing new market opportunities and providing branded solution offerings to their partners. A majority of technologically oriented companies are dependent on indirect sales channels to promote their business. For instance, Cisco would generate one-third of its sales through indirect channels and 80% of revenue through channel partners. https://www.factmr.com/report/partner-relationship-management-software-marketAll Rights Reserved