Based in Chennai, AMYRA is a brand that grew out of a fascination for Indian textiles and an eagerness to convert them into tastefully designed functional fashion accessories.
Meticulously handcrafted, our range of formal clutch purses, potlis, wallets, slings and tote bags are a testament to the virtuosity of our local artisans and their passion to bring into being our design concepts that are an amalgamation of traditional fabric and modern form.
In 2014, Priyanka our creative head started experimenting with making fabric bags at her parents' garment manufacturing factory. After receiving great feedback on the first collection, she decided to launch the label - AMYRA meaning 'of or belonging to a princess'. What followed was 4 years of researching the market, working with numerous clients, understanding their requirements & design flavor .