The Bridal Mask

Blogger and businesswoman Bhavdeep Kaur complemented her look for her mehendi ceremony by donning a bright yellow mask with flower adornments. A few days later, Kaur said on her own Instagram account, "I knew that I'd be wearing a mask most of the time throughout my mehendi and didn't want to wear the simple blue mask because I knew I'd want to remove it." "I literally took apart my blouse and made this mask out of the sleeve." She later made an appearance in a social media photo series created in association with the Delhi-based fashion brand Nitya Bajaj, donning a floral pattern lehnga outfit and matching mask from its Spring/Summer 2020 collection, "Daisy."

A New Sartorial Necessity

The "Daisy" masks at Nitya Bajaj were made from fabric scraps, and masks to go with another series called "Sprinkle" were created especially for brides. Additionally, the brand has been asked to design custom face masks with embroidered initials and hashtags for a few weddings (including masks for guests). The brand is also producing adorned masks for kids. Nitya Bajaj Birla, the company's founder, says there were many requests for matching face masks and clothing during the lockdown, which opened up new business opportunities. Even though we initially began producing face masks to donate to the less fortunate, the demand propelled us to establish a full-fledged production for profit.

The Conflict of Trending Face Masks

Presenting the mask as a wedding trend can be difficult, despite how commonplace it will be in the upcoming months. Birla hopes that this is merely a passing trend. "I don't want to sound paradoxical, but I make and sell face masks and employ my employees as a result of my business. But I do want to see a world without masks," she adds, noting how much she misses seeing lovely brides and more specifically, kids without masks. But in the present situation, it is a crucial item; I attempted to make them cosy, affordable, machine-washable, and fashionable.