To create accessible collections for the general public, the ongoing Jabong Online Fashion Week (JOFW) exclusively worked with some of the hottest up-and-coming Indian designers. The event also marks the debut of the first fashion week that can be purchased. The concept is that when you see the models display a brand-new collection, you can immediately purchase the outfit on Jabong.com. The distinction between India's online and offline fashion industries is muddled by this incident. The leading evening wear designer in India, Nitya Bajaj, adhered to the JOFW theme and contributed to tearing down the barrier between the online and offline worlds. She was able to assemble the crème de la crème of Delhi's online community to walk the ramp to present her unique collection for Jabong. These are the women who effectively utilized the power of the internet to advance to the pinnacle of their professions.
Surbhi Sethi, the creator of the fashion, art, culture, and style website Head Tilt, was also listed. Bloggers Shailey Khera (Confessionz of a Closet), Srishti (Style Fashion Etc), Aanchal Sukhija (Delhi Style Blog), and Pallavi Chaturvedi are all involved in the fashion industry (That Desi Girl).
Regarding the collection, Nitya Bajaj based it on a vintage tea party. Flared airy skirts, crop tops with pearl embroidery detailing, and antique sunglasses were all included. The silhouettes ranged from flowy skirts to peplums with defined shapes. Nitya successfully incorporated the crop-top style into her spring/summer 2015 wardrobe. The floor was dominated by skirts in identical block pastel colours and well-cut blouses. Although the collection was stunning, the exuberant tea party when Nitya Bajaj and her army of bloggers strutted down the catwalk remained the show's high point. There were applause from the audience as the group danced around the stage in celebration to cheerful music, putting a smile on everyone's face.
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