Why do clothes and non-clothing firms want to enter the facemask market?

Due to the crisis, masks are now a common item of clothing and are in high demand on the market.

Several high-end, upscale clothing and non-clothing firms have entered the face mask market. Vero Moda, Only, and Bestseller Clothing - a mother brand of J&J - have all introduced both designer and affordable masks in this market.

Designer masks are being experimented with by homegrown companies including Anita Dongre, Nitya Bajaj, Shivan and Narresh, Masaba, and Manish Tripathi.

Non-clothing companies have evaluated the market's enormous potential and the present spike in demand.

This "new normal" of putting security and safety first in consumer purchases is inescapably going to last for a while due to a total shift in consumer attitude. Masks with useful features and the ability to be cleaned and reused will be in high demand from consumers.

The "Raho safe" brand of Peesafe's mask sector will each contribute 20-25% increase. Peesafe will use digital media to advertise its mask sales. Good sales figures are coming from our platforms for the brand.

With the introduction of Budweiser Streetwear Co., Budweiser chose a digital-first strategy, debuted the collection on Myntra, and subsequently drove end-to-end brand communication on the internet. The methods used by Myntra guarantee that the products are delivered to customers in a very safe and secure manner.

Keeping Up With The Competition

The demand has always been in the areas of function, comfort, and fashion, according to marketers who claim to be keeping track of insights into customer behavior.

According to Vikash Pacheriwal, co-founder of Raisin, the company has expanded its product line from hand-woven cotton masks to include a wide range of masks in various materials, designs, and colors.

When local masks are affordable and practical, why pay more for branded ones?

Branded products require commitment, which is why customers have always been drawn to them.