Applied Business Tools (HOSPITALITY NOTES)

This course identifies common tools, technology and techniques used in the tourism and hospitality industry. Design to primarily on student's ability to recognize, evaluate and integrate business technologies in order to create value, solve contemporary issues, and gain competitive advantage in what has become a tech-driven business environment in the tourism industry. The student must know the technological principles of the functioning of e-commerce systems, various types of business models of e-commerce systems, various forms of payment services in e-commerce, internet-based marketing. The student should be able to select and implement an effective strategy of e-commerce for its tourism business.