Why Digital Marketing is important ?

As the global economy moves toward digitization, the importance of digital marketing grows by the day. Small businesses, large corporations, students, newcomers, and traditional marketers must all understand the significance of digital marketing. This blog discusses why digital marketing is important, as well as a pre- and post-covid comparison.

Before we can understand the significance of digital marketing today, you must first understand the scope of digital marketing in the future.

What is Digital Marketing?
Digital marketing is a type of marketing that promotes products and services through the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. [2][3] Its evolution in the 1990s and 2000s altered how brands and businesses use technology for marketing. As digital platforms have become more integrated into marketing plans and everyday life,[4] and as people increasingly use digital devices instead of visiting physical stores,[5][6] digital marketing campaigns have become more common, employing a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and content automation.
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