Market Research Project Manager - Job Role and Salary

A business needs to create products that solve the customer's daily life problems otherwise it is impossible to sell the product if it is of no value. For this purpose, Businesses need to conduct Market Research to know about what the people need, what are their problems and what would make their lives easier and better. The Market Research Project Manager will assist the marketing team in the development and execution of market research projects in a number of industries. Their end goal is to provide marketing professionals or organisations with information that will help drive marketing campaigns and get visibility. They are an essential part of the Marketing team for any business as they shape the marketing process of the brand.