Strategies to Generate More Sales-Qualified Leads

Sales Qualified Leads (SQLs) are valuable; they are at the heart of any company. Why? Because they are the kind of leads, the sales team can woo and convert into high-paying clients. However, the road from an unqualified lead to a sales-qualified lead is arduous. You ask, why?

Research shows that 96% of people visiting your website are not prepared to purchase from you.
Another survey found that just 44% of marketing-qualified leads are suitable for sales.

This means that you will have relatively few sales-ready leads when you move your website traffic through the marketing funnel. Don't be overjoyed if thousands of leads come into your funnel because, at the bottom, there will only be leads who will purchase from you.

But there is no need to worry. Let's understand what sales-qualified leads are. We will also deliberate on some of the best sales-qualified lead strategies that can fill your pipeline.

SQL in Brief

SQLs are leads that are prepared to be reviewed by your sales team. As a result, any leads that show the eagerness to learn more about your product or solution or connect with the sales team to know more are sales-qualified leads.

However, your lead scoring system will determine whether a Marketing Qualified Lead (MQL) will be deemed a SQL. Lead scoring is a ranking method that assesses a lead's suitability to become a potential customer. Every firm establishes unique lead scoring criteria depending on its internal and external dynamics.

Generally speaking, businesses use two forms of lead scoring systems, BANT (Budget, Authority, Need, and Timing) and CHAMP (Challenges, Authority, Money, and Prioritization).

Implement lead scoring after careful thought

Lead scoring is a crucial step toward SQL. High Qualified Leads cannot be identified or nurtured without an undefined lead scoring system. Start by creating a lead scoring system.

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