Entrepreneurship and Social Change: A blended approach by Kavach Mask

What makes Kavach Mask more exceptional is our innovative Mask+Scarf+Top product. Every day on the street, we see women with their face covered with dupatta/stoles to protect their head, face, and skin against airborne pollutants and UV rays. Dupatta/Stole they use is mostly cotton cloth pieces that are locally manufactured and therefore they cannot provide them complete protection against pollution and harmful pathogens lying in the atmosphere. Also, this dupatta/stole looks very old fashioned, plus it takes up space in the purse and takes time to wear. To solve this dilemma, we created 'Kavach - Mask' which is a 3 in 1 product, and provided multiple solutions to the pollution problem through just one product. "'Kavach - Mask + Scarf + Top' is an integration of fashion and protection. Most importantly, it helps against pollution by preventing from inhaling bad quality air through its unique built-in pocket for a detached PM 2.5 filter. This PM 2.5 filter has 5 layers which include activated carbon and nonwoven melt is blown filter cloth. Consequently, this filter effectively protects you against harmful airborne particles and the dreaded air pollution. Secondly, the length of the fabric extends over the neck to below shoulder blades, giving an all-around adequate coverage and protection from Harmful UV B rays, gusting winds, dust and pollution. The fabric used in making this product is non-allergenic and can be worn for long durations with ease. This scarf is a perfect headgear while riding on two-wheelers in the scorching Indian summers. Most importantly, it can easily be converted into a cape top, neck scarf or to style your top so that it does not occupy any space in the handbag and neither you have to worry about forgetting it somewhere. This is how Kavach and the Tee Shop, the brainchildren of Rupam Patel are a mixture of both fashion trends and social responsibility fulfilment through entrepreneurship.

Source: https://www.newkerala.com/news/2021/41868.htm