Facts about Creepypasta

Creepy-pasta is an emerged genre of storytelling centered around easily copied content which is then shared online and often collaboratively adapted or extended, sometimes anonymously, to create a group mythos around a particular idea or creepypasta characters.

Essentially, one user will post a scary story, image or idea onto a message board and if it inspires others it will then be reposted elsewhere, often with new details that build upon the original. A number of folklorists have identified 'creepypasta' as a unique and entirely new and potentially complex literary style, with some of the more famous examples embracing numerous storytelling modalities into a single narrative, with one story arc traversing a variety of different forms such as message board posts, photographs, videos, hidden links to blog posts, audio files and various other storytelling techniques to allow the story to unfold.