While Mad Men's visions of a midday Scotch on the rocks and glittering client meetings may be appealing, today's marketers must adapt to survive. Since social media is a trend that won't go away, businesses that haven't begun using these sites as promotional tools are falling behind. That you don't spend much time on social media is correct. You don't give a hoot about what all the commotion is about, do you? Relax. It's easier than you think to use social media for marketing purposes and rocket your business to the top of the search engine rankings.All Rights Reserved