Today, social media can have a significant impact on one's reach if it is used properly to disseminate information, promote a cause, and increase brand awareness. The algorithm gives more weight to a post and an account with the more engagement it receives, and engagement increases with the quality of the content shared. Since the success of a social media post depends on the quality of the content and the way it is presented, the images used there must be appropriate, relevant, and eye-catching. Here are Yvette Heiser- tips for capturing the best pictures for social media.