Understanding the FMCG Distribution Channel: A Complete Guide

FMCG distribution channel is the way that FMCG products get from the people who make them to the people who buy them. They are the paths that goods, information, and money take through the system.
Some manufacturers of fast-moving consumer goods (FMCG) like to deal directly with customers, but most use a network of stores to get their products to customers. Do you know what the requirements are for a good FMCG Distribution Channel? A good FMCG distribution channel network is set up through planning, effective thought processes, effort, and investment.