As the name suggests, On-Page SEO activities cover all the elements that a user may employ and control within their website. It is an SEO tool that includes all the front and back-end techniques or strategies that are bound only to one's website. So ultimately, On-Page optimization is altogether in your hands, starting from your website's content, tags, to internal links etc. A well-crafted On-Page SEO assists the search engines to understand the website, recognize its content and determine its relevancy to a user's search. It certainly has the ultimate power to direct the audience towards your website.