What is Digital Out-of-Home (DOOH) Advertising
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  • Time 7m
  • Reads 1
  • Votes 0
  • Parts 1
  • Time 7m
Ongoing, First published Jan 20, 2023
Mature
What is DOOH advertising?
Due to its numerous appealing qualities, digital out-of-home (DOOH) advertising is now one of the kinds of advertising that is expanding the quickest. As an illustration, consider how entirely resistant it is to some of the common issues plaguing web advertising. The technology employed in online display advertising has several advantages in DOOH, such as targeting and improved traffic statistics, but it is also entirely resistant to ad blockers, and OOH commercials cannot be ignored by the user.
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