DOOH and its Features

DOOH advertising has been around for a long time, yet it is still one of the most under-appreciated kinds of marketing. When compared to online Google advertisements or ads put on websites, DOOH advertising provides significant advantages that are sometimes neglected by marketers looking for an efficient strategy to reach their target audience. Since DOOH advertising is growing at a pace of 16% yearly and television and print media are losing market share at a rate of 1.5% yearly, it is logical to assume that DOOH will see exponential development.