In our current society, we've been taught to ask: what's in it for me?
This is a question that is often asked of religion and religious texts, after which, without much thought or study, religion and its sacred texts are dismissed as irrelevant to modern life. Because there seems to be nothing in it for me.
I'm an entrepreneur and a writer. I've always been both. Granted, my entrepreneurial journey has been the dominant one, but throughout the endless hours of trying to build the next great thing, I've always scrounged a few minutes here and there to write.
At some point in my twenties, I read Altman's translation of the five Books of Moses and his commentary. I read the Bible to learn how to write better fiction. After all, pretty much all Western literature took off in each respective country when the Bible was translated into the local vernacular from Latin. It helped, but I never read it again.
The Bible never played an important role in my life, as I don't belong to any congregation or engaged in religious study. It never occurred to me that the Bible had something to teach me about entrepreneurship. But it did. I first realized it while running one of my previous companies, Tonic. We were running out of money, unable to raise a series A. And then a miracle happened. My co-founder and I secured a reseller partnership with a huge company, and as part of the deal, the company gave us a large seven-figure non-refundable advance. This was non-dilutive capital. Securing it at such a time was the equivalent of parting the Red Sea. That's how my cofounder and I felt after we signed the deal. But our team members didn't share our enthusiasm. They kvetched. About everything.
A mysterious writer from the Great Northern Wasteland known only as Toronto, invites you to share his journey into writing.
A look at the writing process, deleted chapters, covers and unseen artwork, a look at how to build a social media campaign... this is a no procrastination zone (ha!), a journey into sound (great music is a must), with the occasional question and answer session.
Let's go!