Why is AI a Game-Changer for Marketing Agencies and E-Commerce?
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  • Reads 7
  • Votes 0
  • Parts 1
  • Time 8m
Ongoing, First published May 04, 2023
Lets see the advantages of using Artificial Intelligence (AI) in marketing agencies and E-commerce businesses. AI can be a game-changer in the world of business, and its adoption in marketing and E-commerce is on the rise. By leveraging AI technologies, businesses can deliver highly personalized product suggestions to consumers that boost sales, trust, and loyalty by learning about them from their behavior on websites and the information they provide.

AI is able to gather data to effectively increase conversion rates, consumer engagement, and decrease transaction times. In fact, a study by Econsultancy found that 74% of marketers say that targeted personalization has helped them acquire more clients than ever before.

Personalized product suggestions are made using AI and are based on prior consumer behavior and lookalike customers. Machine learning is used to examine purchase history to suggest products you might enjoy based on prior purchases. Retailers rely on machine learning to gather data, examine it, and apply it to provide a customized experience, put a marketing campaign into place, optimize pricing, and produce consumer insights. By using AI technology, companies can gather all the data they need to boost conversion rates, increase consumer engagement, and decrease transaction time. In fact, according to a study done by Econsultancy, 74% of marketers say that targeted personalization has helped them get more clients than ever before. Tools like Breeze.ai helps to generate a good Product images for marketing.

Data collection and processing for your customers' online buying experiences are now simpler than ever. Personalized product suggestions are made using artificial intelligence and are based on prior consumer behavior and lookalike customers.
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