Connotation /ˌkɒnəˈteɪʃn/ noun plural noun: connotations 1. an idea or feeling which a word invokes for a person in addition to its literal or primary meaning. "the word 'discipline' has unhappy connotations of punishment and repression" Similar: o PHILOSOPHY the abstract meaning or intension of a term, which forms a principle determining which objects or concepts it applies to.All Rights Reserved